COMPRESSED AIR PRODUCTION WITH KAESER COMPRESSORS
Since 1985 Topkapi Endustri A.S. is also the exclusive agent and sole distributor of the German company "KAESER KOMPRESSOREN" which is one of the leading screw air compressor manufacturers of the world. Although Kaeser generally acts through affiliates and sister companies under its own name in most of the parts of the world, Topkapi Endustri has been appointed to be the sales and service agent in a country for the first time. Satisfactory results of this implementation have called for new agency agreements in other countries for KAESER. In 2001, Topkapi Endustri received “subsidiary” status with extended rights; responsibilities and obligations to further develop the business in Turkey on behalf of Kaeser Kompressoren.
KAESER KOMPRESSOREN Compressed Air Systems
KAESER is one of the most important companies and products of the agency portfolio of Topkapi Endustri. With their own, patented, high efficiency "SIGMA" block profile, KAESER has a market share of about 35 % in Germany, and about in excess of 20% in Europe. These Compressors are used extensively in all kind of industries, where pneumatic devices are needed. This would mean more than 90% of all industrial applications. Moreover, mobile types with diesel engines as prime mover are used in various construction activities. Especially, where compressed air quality is one of the main concerns, Kaeser air compressors, dryers and complete air treatment systems are used extensively in metal, automotive, textile, chemistry, plastic, medicine industries and pet bottle production. In addition to such applications, commercial air requirements of Hospitals, laboratories, highways, are met with mobile equipment.
Market researches in 1997 show that there is an approximate market share of 10 % for KAESER in Turkey. The target is to increase this share to European market share levels. In order to achieve this target, the company focused on new marketing strategies and personnel training, and strengthened service and maintenance department and organization. As a result of these, 1997 results show that, sales on proforma basis, as well as sales of imported equipment and spare parts volume exceeded the total of past 10 years. Joint efforts of Topkapi Endustri and Kaeser lead another record sales in the year 1999. Year 2000 sales showed continuation of the healthy sales increase and despite the heavy economical crisis during 2001, sales figures could reach the revised targets. These results lead Turkey to be considered to be one of the five target markets for KAESER in the next 5 years. With this new target, KAESER and Topkapi Endustri decided to increase marketing activities, as well as appointing local dealers for various regions.
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